Chasing your revenue targets is tough these days. We all face an era marked by inflation and macroeconomic uncertainty. Start- and scale-ups are now compelled to focus on efficiency, cost management, and a clear return on investment across all functions, particularly in Customer Success. The Cha...

As leaders in Customer Success, we stand at the edge of an exciting era of transformation. Artificial Intelligence holds the potential to completely revolutionise how we engage with customers, retain their loyalty, and ensure their satisfaction. Despite the significant obstacles that many organis...

Customer segmentation, a strategic approach to dividing your customer base into distinct groups, is a cornerstone of effective Customer Success. By understanding the unique needs, behaviours, and preferences of different customer segments, you can tailor your strategies to deliver exceptional exp...

If you ask Wikipedia today, here is what you get: "Customer success, customer success management, or client advocacy is a business strategy aimed at ensuring that customers achieve their desired outcomes while using a product or service. It involves proactive engagement, personalized support, and...