COMING SOON

We delve into the evolving landscape of Customer Success and its critical role in driving business growth.
The course is structured around seven key modules designed to equip professionals with the skills and insights needed to thrive in today’s dynamic market.

1. The New Customer Success: This section will begin with an overview of the shifting paradigms in Customer Success and their importance in fostering lasting client relationships to drive revenue.

2. The Bowtie Model by Winning by Design: Explore the Bowtie model, a strategic framework that emphasises the interconnectedness of customer journeys and outcomes. This will enhance your understanding of client engagement.

3. The New Roles in CS: Learn about the expanding responsibilities of Customer Success teams, which now include driving revenue, leveraging AI for cost savings, acting as smart connectors, and utilising data to make informed decisions.

4. Sales vs CS: Analyse the distinctions and synergies between Sales and Customer Success, understanding how both functions can collaborate to maximise value for customers and the organisation.

5. Cross-Functional Work: Discover the importance of collaboration across departments—Marketing, Product, and Finance—to create a cohesive strategy that benefits both customers and the company.

6. Metrics and the Language: Gain insights into the key metrics that define success in the Customer Success domain and learn how to communicate effectively with stakeholders using the right language.

7. Retention and Expansion: Master techniques for building a robust retention system, forecasting future needs, and managing upward to ensure alignment with executive goals for growth and sustainability.